Nothing embodies the quintessential American lifestyle as much as baseball, barbeques and yes, pickup trucks – so much so that for the first time ever in 2020, Ford pickup trucks led the charge of these modern workhorses to outsell non-luxury passenger cars in America.
The seemingly boundless passion for pickup trucks is so intertwined in the fabric of Americana that Ford commissioned “The Great American Truck Survey 2020” by global market research consultancy, Penn Schoen Berland to discover the real faces driving this cultural trend.
Hitting The Sweet Spot
Pickup trucks today are the vehicle of choice for men (54%) as well as women (46%) – primarily among 18-to-34 year olds (27%), 55-to-64 year olds (20%) and 45-to-54 year olds (19%) across every demographic group from blue-collar experts to white-collar executives.
Living The Truck Life
Interestingly, owners revealed the extent to which they preferred their pickup trucks by being more willing to give up a year’s worth of life’s guilty pleasures such as streaming service (82%), coffee (71%), phone (47%) and meat (44%) – rather than the keys to their trucks!
Doing The Right Thing
Owners considered their pickup trucks as a source of pride that makes them feel self-reliant, capable, dependable and a sense of personal responsibility to lend a hand – having used their trucks to help others in the past (94%) and helping others on a weekly basis (34%).
Inspiring The Road Ahead
The fact that a majority of owners put their trust in Ford pickup trucks (38%) is testament to the immense confidence placed upon them – earning the distinction of being America’s best-selling pickup truck for 46 consecutive years as well as best-selling vehicle for 41 years.
We Are Ford Kota Kinabalu, Sabah
Rightpower Corporation Sdn Bhd is a Ford Authorised Showroom, Service & Spare Parts (3S) Dealer based in Kota Kinabalu, Sabah, Malaysia. Since 2001, we have built extensive automotive dealership experience throughout East Malaysia in close partnership with leading vehicle brands – including broad supply-chain network for one-stop car care such as tyres, lubricants, batteries, auto parts and related products.
Contact us for your Ford vehicle sales and aftersales needs.
About Ford
Ford Motor Company was founded in Michigan, USA in 1903 and is today one of the world’s largest vehicle manufacturers renowned for its iconic Ford Blue Oval symbol. With global presence in over 125 countries, Ford’s multinational business operations produce, market and support a full line of 4x4 pickup trucks, cars, SUVs and electrified vehicles backed by advanced developments in mobility solutions and autonomous technologies.
Links
https://media.ford.com/content/dam/fordmedia/North%20America/US/2020/06/22/The-Great-American-Truck-Survey-2020.pdf